About Us

Led by Mary Butlin, Tonica offered Customer Relationship Management (CRM) and insight consultancy to clients in the cultural, charity and commercial sectors. We were a CRM consultancy from 2010 to 2022 and specialised in Salesforce Consultancy from 2015 – 2022.  Mary now has a full time role in the Salesforce ecosystem and is not able to offer consultancy any longer.  We’re keeping our blog alive to help other Salesforce users.  We have expertise in Salesforce implementation, data migration, optimisation, online forms, automation, dashboards and integrations using tools such as Zapier to bring data into a single customer view within Salesforce.

From 2015 to 2022, Mary focused on Salesforce consultancy achieving certifications in Salesforce Administration and Salesforce Nonprofit Cloud Consultancy and working with clients in the arts, culture, non-profit, social enterprise and SME sectors push their use of Salesforce to achieve organisational goals and reduce administrative burden.  Our case studies for opera company Nevill Holt Opera, social enterprise Circl, and Museums Worcestershire highlight some of our Salesforce expertise.