Research and Insight

Your organisational data can hold the answers to many questions, and data-driven organisations who go out to understand their customers and potential future markets can thrive on success.

We have a body of expertise in market research and data analysis, and we adapt our approach to your bespoke needs, working alongside your team to deliver your objectives.

Market Research

Understanding your target market is vital to success. We can devise and run both quantitative and qualitative market research projects as well as present key findings to your team and make future recommendations.

Google Analytics

Your website analytics can paint a picture of those customers who are engaging with you online and having a solid understanding of website traffic and overall user experience can empower future decision making.

We can look at your Google Analytics account, make recommendations in terms of the set-up, analyse your data and highlight any trends, insights and issues that may be apparent. We can also offer staff training and presentation of research findings.

Gaining further insight

Your organisation may have data held in various systems and databases. We can offer a holistic analysis of your current data to answer any questions you may have. We have experience of handling data from multiple sources and can present findings to your team and supply a final report detailing our findings and recommendations.

Notebook and coffee cup

Working with Tonica was great, Mary provided us with the perfect blend of strategic and practical support. The detailed work we did together enabled us to make informed and effective decisions that have had a long lasting and positive impact”.
Helen Tovey, Director of Marketing and Communications, Unicorn Theatre

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Talk to us

Are you looking for a market research or insight consultant?  Get in touchwe’d love to hear from you.