Insight Case Study: Market Research

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Octagon Theatre Bolton

Client:
Octagon Theatre Bolton

Overview
Tonica worked with Octagon Theatre on several insight projects, including: providing powerful statistics for funding applications; conducting two full service market research studies; and assisting Octagon Theatre to set up their own in-house market research programme.

Case Study from work undertaken in: 2012

More about this project
Tonica’s work with Octagon Theatre Bolton included:

  • Creating powerful statistics for use in funding applications, the press and end of year reports
  • Post-show online and postal surveys to theatre attendees, covering demographics, motivations, media consumption, engagement and brand equity
  • Sourcing and providing training for survey software to empower Octagon teams to conduct their own market research

Client Comment

“The project work carried out by Tonica has been invaluable, providing us with an accurate and informed portfolio of statistics for use in funding applications as well as for conveying positive messages about the Octagon to board members, staff, audiences and press. It has also equipped us with an insight into our customer’s audience experience, giving us the tools to respond and improve on the services we offer.” Helen Jones, Head of Communications, Octagon Theatre Bolton